Intro to E-Businesses & Commerce Management

As the lecturer kick off the firs lecture after introducing E-business unit outline, distinguish between electronic business & electronic commerce components was the first lessons that we took home with us. The idea that I hold in my mind for a quite long time about the relationship between e-marketing and e-commerce were quite shallow, when I found that e-commerce refer to all electronic mediated information exchange between an organization and its external stakeholder, while e-marketing is a site of processes aimed to create communication, delivering and exchanging goods that have value between customers, clients, partner and society. In general understanding the different between e-marketing and e-commerce is important to us as marketers in order to gain benefits from surrounding opportunities in today market, also e-commerce have a direct impact on traditional  businesses and it always good to know how to apply the new technology in existing businesses.  Using electronic devices in the business sector have so many advantages over the organization that adapting this form of technology. However, risks and barriers could occur as a result of using the wrong type of technology or using it on inefficient ways. A practical example of using the right types of technology within an organization is using ipad devices by SAP Company.

The Internet  become the revelation technology on the last decade, it’s became a global communication network that people used as C2C, B2C, B2G and all other types of relationship between consumers, businesses and government to transfer or exchange information and value via World Wide Web (WWW) in a standard format off (HTML), (HTTP) and (TCP/IP).  E-commerce has different types of models that enable the companies to identify its core product and services value proposition, target consumers and online marketplace competitors, in order to generate revenue through online business. Adapting new tools and technology that deal with the internet such as a smart phone could help e-commerce services to gain good benefits for its customers and partners as well as reducing the organization expenses in IT sector. Personally I found chapter two is more about implementing the internet network on traditional business and how to establish an online business as a part of the organization strategy, and for chapter three (e-business infrastructure) is more applying to IT sector, as it’s provide the readers with more details about the technical components. What is important about these two chapters is to identifying the mine business and marketplace models for communication and trading and understand that hardware and software used to build e-business infrastructure within an organization.

There is no doubt that the environmental issue has direct impact on the overall performance of any organizations whether if the organization is privet or public, as we studied in the buyer behavior unit and e-marketing unite, understanding the surrounding environmental is the key element that enable you to have a clear vision about the market you are targeting and its components. This chapter is highlighting the changes that happening continuously in our environment and how the organization should act socially, legally/ethically, economically, politically and technologically among these changes to capture all possible opportunity in the market. What really drew my attention is the diagram that shows the waves of change in different timescales for change in the environment and how timescales can be different from cultural and nations to other.

My thoughts about Class activities, debates and the guest on part one.

I really like the idea of discussion cases on e-commerce that located in the end of each chapter with my group. Firstly, it’s give as the opportunity to discuss some issues from another perspective views as we came from different cultural and background, one good example for that is the Google case and how student from China respond to that case. Secondly, class activities create a good education environment, where students help each other as it shows a cooperative teamwork as well. The debate seems to be the most challenge that we are facing in the E-Business unit, especially for international student how didn’t speak English as the first language in their home country, also because it is not only reflecting our understanding of the unit component, it’s also require a good communication skills that enable you to convince the student with your idea, the different between student skills are very clear especially after the debate that we had in the week four. We have an excellent presenter guest in week five. Also the guest provide as with some useful information about the important of using social media sites such as Facebook and Twitter in business , and how they can enhance the repletion of the company. Also the guest mentioned some important facts about the environmental aspect of the shop or the website layout. A practical example was given to the student for some websites that has a negative layout, and how this website has a good repetition after changing some of its features. Moreover, the guest indicates that shape F is the best design for websites because it is easy to read also easy to locate the main subject on the page. However, I wonder if that is going to be the same case, if the website was writing in Arabic or Japanese language. Finally, I found part one of the E-business and E-marketing management book is very useful for the student, as it’s provide readers with practical cases that could apply in today businesses.