As the lecturer kick off the firs lecture after introducing E-business unit outline, distinguish between electronic business & electronic commerce components was the first lessons that we took home with us. The idea that I hold in my mind for a quite long time about the relationship between e-marketing and e-commerce were quite shallow, when I found that e-commerce refer to all electronic mediated information exchange between an organization and its external stakeholder, while e-marketing is a site of processes aimed to create communication, delivering and exchanging goods that have value between customers, clients, partner and society. In general understanding the different between e-marketing and e-commerce is important to us as marketers in order to gain benefits from surrounding opportunities in today market, also e-commerce have a direct impact on traditional businesses and it always good to know how to apply the new technology in existing businesses. Using electronic devices in the business sector have so many advantages over the organization that adapting this form of technology. However, risks and barriers could occur as a result of using the wrong type of technology or using it on inefficient ways. A practical example of using the right types of technology within an organization is using ipad devices by SAP Company.
The Internet become the revelation technology on the last decade, it’s became a global communication network that people used as C2C, B2C, B2G and all other types of relationship between consumers, businesses and government to transfer or exchange information and value via World Wide Web (WWW) in a standard format off (HTML), (HTTP) and (TCP/IP). E-commerce has different types of models that enable the companies to identify its core product and services value proposition, target consumers and online marketplace competitors, in order to generate revenue through online business. Adapting new tools and technology that deal with the internet such as a smart phone could help e-commerce services to gain good benefits for its customers and partners as well as reducing the organization expenses in IT sector. Personally I found chapter two is more about implementing the internet network on traditional business and how to establish an online business as a part of the organization strategy, and for chapter three (e-business infrastructure) is more applying to IT sector, as it’s provide the readers with more details about the technical components. What is important about these two chapters is to identifying the mine business and marketplace models for communication and trading and understand that hardware and software used to build e-business infrastructure within an organization.
